Syrups travel further and are handled more often than many buyers expect. Presentation decisions therefore have a direct commercial effect.
Handling and shelf presence
- Carton stability in transit and on the shelf
- Legibility of strength and volume on the label
- Distinct visual separation between strengths of the same molecule
Range structure
Offering more than one strength of a familiar formulation lets a distributor address different prescribing habits without adding an unrelated product to their range.
