For solid oral dosage products, the pack is often the first thing a prospective partner examines in detail. Inner and outer presentations tell a buyer how carefully a supplier works.
Inner and outer packs
A blister presentation supported by a well-constructed outer carton is easier to stock, count and display. It also protects brand recognition when products are repacked into trade cases.
Variants without confusion
- Keep the product identity constant across colour variants
- Differentiate presentations clearly without redesigning the range
- Group variants as one product so buyers see options, not duplicates
